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The high success rate at achieving 1st page rankings among the major search engines (including competitive keywords) across hundreds of industries and websites can be verified by looking at 8 years worth of case history for our SEO agency.
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Our SEO solution employs "Long Tail" tactics to ensure that you receive the highest ROI. SEO outsourcing allows you to focus on what you do best, while our internet advertising experts get the best possible internet marketing results for you.
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Website Marketing
Imagine not having to hunt for quality leads and have prospects come to you. Leads generated by our search engine optimization service convert to sales on average 2 times more often than any other kind of lead whether it be from direct mail, email marketing, Yellow Pages, etc and cost on average half as much as the next least expensive marketing method. As you read through these pages you will soon discover that search engine marketing will significantly lower your lead acquisition cost, delivers the most ROI and is set to be the most prolific and effective marketing medium of the 21st century.
Since 2000 we have pioneered a 3 part, proprietary seo ranking process by which we have successfully ranked hundreds of clients on the first page across the major search engines (Google, Yahoo, MSN, Ask, etc.) for their most important key phrases with a level of client service unmatched by any other internet marketing company. More importantly this process also includes a proprietary software component that creates repeatable, consistent results.
Unfortunately most search engine optimization options out there seem to fall within two categories.
Category 1 - SEO provides the best ROI for your website marketing budget. ClickResponse works with you to develop a custom plan to achieve your search engine ranking goals. Some website marketing companies offer to submit your website to over 100,000 search engines and analyze your meta tags for around $30 a month. Unfortunately only the top 7 search engines generate 97% of all search traffic online. The other 93,000 search engines are small homemade engines that get hardly any traffic at all. At best these offers are a complete waste of time and at worst some of the directories and search engines they submit your site to may be in a "bad linking neighborhood" which can actually hurt your site's rankings.
Category 2 - Website marketing companies that provide beneficial search engine optimization solutions but who charge outrageous fees out of reach for most small business budgets.
In between these two categories you will find Click Response. We understand that in order to get quality traffic a website needs to be ranked on page 1 or at least page 2 in a major search engine for their most relevant key phrases. We also understand that business owners crave accountability and results for their marketing dollars spent. Since we cater to the small business community accountability and results become even more important.
You will find as you continue to read through our website that we have created what our clients think is the most powerful and affordable search engine optimization solution for businesses being offered online today. All of our search engine optimization packages are backed by an iron clad service guarantee. Our formula has worked for almost 9 years for scores of businesses like yours.
The Changing Landscape Of Website Marketing
A few years ago there were many options to choose from when it came to website marketing or internet marketing. You could use banner ads, email marketing and search engine optimization to great success. As time went by the problem of spam became so great that email marketing began to suffer from the reaction to spam.
People also became more net savvy and began to understand the difference between a paid advertisement and general content and began ignoring anything that looked like an ad. Website marketing became a little harder. As of right now banner ads and email marketing are almost completely dead as a marketing medium.
In addition, we now have pay-per-click which worked well for a while until click fraud became such an issue that now industry leaders are struggling to find a solution to this growing problem. What we are left with is organic search engine optimization which currently delivers the highest ROI of any website marketing medium either offline or online.
SEO Ranking Fundamentals
There are several things that can influence SEO ranking online. SEO stands for search engine optimization, and is simply a tool that helps you, as the website manager, push your web site to the top of results in a search engine's rankings. It is very useful to know what factors contribute to ranking, because doing so can be instrumental in bringing more traffic to your website - and more traffic - especially the kind targeted to your services, results in greater profits to your business. It's also helpful to understand a little bit about SEO in general.
At its core, search engine optimization is a promotional strategy. It's all about position - where in the search results your site falls. There are many aspects to SEO, and you may find that some of them work better for you than others. It is usually best to use a variety of these so as not to rely too heavily on any one. Let's take a look at some of these.
But before we do, it is important to know that most of the top search engines - Google, for one - determine a site's ranking according to the keywords written into the content and titles on your pages, or even woven into your site's programming. An expert in SEO will help you figure out what words best describe the service you are promoting and relate those keywords to those that are most popular. In a sense, the job of a professional SEO consultant is to match those words on your website to the ones that users are currently searching for most frequently in the search engines. When the two are matched, the result is a greater influx of traffic to your site - the kind of traffic that matters, because it's generated by users who desire your particular service. And the more specific the keywords and key phrases are, the better. But this is just one factor that determines SEO ranking.
There are many other devices that can be used to influence your site's ranking. Specifically, there are a number of website optimization tools to help you along in the process. Aside from the content on your pages, some of these include Alt Image tags, URL names and META tags. You will want to take a good look at what kinds of links are associated with your pages, keeping in mind that it isn't the number of links that matters so much as it is the context and quality of those links. Keep your server online so that your presence is easily detectable to search engines for indexing purposes. It is critical that you learn how to make these things work to your site's advantage. In some instances, taking a certain approach can actually hurt your rankings - even getting your site banned from a search engine.
So you see, there are numerous factors to consider when striving to improve your SEO ranking. If you have any doubts in how to manage SEO or how to make it work for your website, you may find it helpful to hire a seasoned professional providing internet marketing services.
SEO Ranking The Right Way
There are many tactics used today to influence a website's SEO ranking. Some of these - "white hat" tactics - are commonly accepted and yield positive results from the search engines. On the other end of the spectrum, the "black hat" methods are considered unethical and can actually get your site banned from the engines, yet some people persist in using them because they can slip under the radar and achieve results sometimes. Here we'll take a look at both, as well as those "grey hat" approaches that walk the line.
When someone talks about "white-hat" SEO tactics, they're referring to any method that enhances - or at the very least - does not degrade, the integrity of your website. These tactics are straightforward and low risk, showing the same content to all users. These include the following:
* Website Optimization which is the process of creating, or in some cases, reprogramming and redesigning your existing website to maximize its speed and search engine efficiency.
* Original Content Creation which is authentic, true, useful to the user and helps to boost rankings through use of keywords. While the creation of original, keyword-rich content can be labor intensive, the payoff is that it will draw targeted traffic to your site and boost sales.
* Internal Linking are self-referential links within a website.
* External / Reciprocal Linking are just what they sound like. The thing to remember here is that in order for these to have the greatest value possible, be sure and link only to those sites that will be of use to your visitors - they will, for example, share similar keywords and themes in content.
On the other hand, "black-hat" tactics in SEO ranking are unethical and high risk. Black-hat methods destroy a website's credibility. Some of these include:
* Cloaking, in which different content is revealed to different users;
* Doorway Pages which contain little useful information but are created to enhance keyword ranking and traffic generation;
* Interlinking which is accomplished by building and linking several sites to boost the link popularity of each;
* Link Bait, or pages of false content created for the sole purpose of getting others to link to your website;
* Redirecting which is often used in conjunction with doorway pages (which often lack content); redirects transfer visitors to pages that contain content;
* Widget Bait which is comprised of many things, such as hidden links, keywords stuffed into the link back, links to irrelevant sites, and so on;
* Duplicate Sites that act as alter-egos to original sites created by the same author; which are launched to surpass the original and cash in on the sales.
Finally, there is a third class of tactics known as "grey-hat" moves. Some of these include paid links, duplicated content and cloaking. The instances where these are acceptable can be tricky to decipher, so if you have a doubt - don't.
It can be interesting to think about the ethics behind SEO ranking. But more importantly, be sure you know which are working for - or against - your website.
Achieving High SEO Ranking
Many factors play a part in determining a website's SEO ranking. Because there is so much competition for a user's attention these days, it helps to know what some of these factors are so that you can place your site closer to the top of the search results. Doing so can encourage more targeted traffic to your site and increase your company's sales. We'll take a look at some of the more influential factors that play a part in your website's ranking: the nature of directories and the role of keywords, site submission and META info.
Let's start with directories, which are basically extensive databases made up of links to websites with a little information about each site. Directories are often targeted at or specialized for certain industries. Websites are submitted to them and are reviewed by a person (in contrast to the bots and spiders who review info on search engines). It is worth noting that both directories and search engines can reject your site. They may do this because the content on your site is not matching with what current users are hungry for - more on that in a minute. It is also worth noting that bots and spiders are less strict in discriminating than their human counterparts.
There are a couple of things to keep in mind when submitting to directories and search engines. What matters most in determining your SEO ranking in directories and search engines? Overwhelmingly, the answer is keywords and key phrases. You want to make sure that all aspects of your site design and content make wise use of keywords and phrases, matching them to what users online are currently searching for. (This, by the way, is one reason it makes sense to hire an SEO expert, as they monitor the algorithmic trends employed by many of the search engines, such as Google.) It's also good to keep in mind that you will drive more targeted web traffic to your site by using fairly specific keywords. For instance, "Dallas Texas carwash" will attract more people looking for services in Dallas than just "Texas carwash", and so on. When you choose the keywords to associate with your site, try and get inside the mind of your visitor - what need are they trying to get met by selecting your product or service?
In addition to keywords and phrases, it's also important to be mindful of your META tags, whose purpose is to provide an initial snapshot of your site to the search engine. These are written into your site's code and provide a general overview of your site. It's critical that your META data are spun to match the formats of directories you'll be submitting to, since engines and directories vary in requirements and ranking methods. This includes not just your META keywords, but also your title. As a final thought, remember that the best way to influence your SEO ranking is to use a combination of tactics and to update the content on your site regularly to match current search engine trends. Doing so will help ensure that the placement of your site remains fairly constant over time.
Website SEO
Whether you have a website that is already live online, or you are thinking of constructing a new site, you need website SEO. SEO stands for search engine optimization, and as anyone will tell you, today it’s the leading way to push your website to the top of the search engine rankings. If you are considering hiring a team of professionals to help you in this process, it’s important to know what the benefits of SEO are - as well as what to expect from the experts.
More than ever before, today’s consumer meets their needs online. Every product and service imaginable - from business to personal - can be found on the internet. So you don’t need to be told why the positioning of your online presence is so critical…there’s a lot of competition out there! But the catch is how to position your site so that a search will produce your site quickly…at the top of the search results. This is where website SEO steps in. In a nutshell, it matches the keywords or phrases entered in the search to the most keyword-relevant sites out there. The benefits are obvious: more people looking for exactly the kind of service you provide find out about you!
There are many features that comprise website SEO. These include, but are not limited to: keyword and key phrase research, website optimization, submission to search engine indexes, link placement, creation of quality content and periodic updates to keep your content fresh and relevant over time. That’s right, over time - because one of the main tools that search engines use to place sites in order of ranking is algorithms…and these algorithms follow trends set by the users themselves. Sound confusing? It doesn’t have to be. Hire a professional!
If you are on the fence as to whether or not to hire a professional SEO service, consider what they can do for you. Basically, they will help drive a superior amount of quality web traffic to your site for maximum visibility-with results that pay for themselves over time. A good professional service is like a matchmaker: it will marry your needs to the needs of the top search engines for results that last. They can analyze your site’s content and structure, develop your content, research keywords and training you on SEO so that you are ultimately in greater control of the process.
Once you have decided to take the leap and hire assistance, become an educated consumer. Ask to see samples of work produced for previous clients - better yet, will they let you contact those clients directly for testimonials? How familiar are they with the latest search engine tools and technology? Will they be conducting work with another client at the same time as you, using the same keywords? What kind of results can they realistically promise, and in what time frame? Finally, how long have they been in business? And remember, if the service owns shadow domains or links to their other clients on doorway pages, you probably want to look elsewhere.
In the end, website SEO should be a highly customizable experience that reflects the soul of your enterprise. You are offering the public a unique product or service, and your website is a window into that world. It should say what you want it to say - and get the visibility it deserves.
