Our full-service SEO program is great for national businesses, but local SEO is a special animal.
In addition to all the features of any professional SEO engagement, you need:
• Specialized keyword research, focused on geographic and long tail terms
• Local maps optimization, making sure that Google Places helps your business to appear in Google’s local results for keywords that convert
• Local directory submissions, allowing you to leverage the power of local search.
Local businesses often operate on a tighter budget than national companies, but their SEO needs are even greater. Once upon a time, people used the Yellow Pages to find a plumber, veterinarian, or contractor, today, people needing these and other local services ask Google what’s around. If you’re not showing up in search results, you’re not reaching your customers.
Your resources are limited; we focus your SEO budget on work that can generate the greatest impact for your business. Our disciplined SEO process – a streamlined methodology strategized by our seasoned business analysts and implemented by our expert developers – saves money and produces real results.
Fact 1: About 88% of clicks come from natural (organic) search results.1 So, higher search engine ranking leads to more clicks from potential customers.
Fact 2: Spending on SEO services is less than 1% of total budgets allocated to paid search engine advertising!2 That’s not where the money should be spent. According to Forbes, 48% of online marketers say that SEO is the best place to spend their marketing dollars.3
Fact 3: While 74% of marketers prefer to keep organic SEO campaigns in-house, those who engage a professional for SEO help see on average a 110% increase in web traffic – 37% more than those who go it alone.4
1 Enquisite, presenting at Search Insider Summit, based on a sampling of over 5,000 websites.
2 Marketing Sherpa, 9/18/08, “Long-tail keywords dead? We answer this and 14 others on SEO”–www.marketingsherpa.com
3 Quoted in Emarketer, June 12, 2009. /seo-search-is-the-most-important-marketing-tool/
4 Marketing Sherpa, “Search Marketing Benchmark Guide 2007″ marketingsherpa.com
