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Quick website note: We’ve added a new page about Web 2.0.
SEO Beyond the Keyword
The other day I was on the phone with a client who was delighted with our SEO services. That always feels good! My client wanted to add a new keyword to his campaign, and when he Googled it, he discovered … Continue reading
Posted in SEO Education
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Link Wheels vs. Link Clouds
A lot of SEO providers tout their Link Wheel service. Don’t listen! Link wheels are an increasingly bad idea, and are more and more subject to search engine penalties. What’s wrong with link wheels? Your search engine ranking depends upon … Continue reading
Posted in SEO Education
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A graphical history of Google
Level 343 has posted a charming and fascinating history of Google updates (“the Google Dance”) in graphical form. Looking through it, I see why my life as an SEO is sometimes so crazy; the ground upon which we stand in … Continue reading
Posted in Industry SEO
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SEO is a Tower Defense Game
A “tower defense” game is a popular kind of video game. Basically, you defend a fixed location (your castle, home, desktop, etc.) from invading monsters of some kind. A couple of popular examples are Desktop Defense and Plants vs. Zombies … Continue reading
Posted in SEO Education
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SEO Services: Hey! You broke my website!
Clients of an SEO company may be alarmed at the changes being implemented in their websites. Sometimes, during the course of SEO services, we’ve even had clients complaining that we broke their website. “You ruined my prose,” they say with … Continue reading
Posted in SEO Education
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Off-site and On-site SEO
Clients sometimes wonder why they haven’t heard from their SEO provider except for routine reporting. Ironically, it can be good news. SEO works in two places; on-site and off-site. Ironically, the most brain-power and work goes into the on-site portion, … Continue reading
Posted in Industry SEO, SEO Education
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A peek inside Google
If you’re interested in search, you’re interested in Google, the search giant that owns 65% of the market. So when Wired Magazine’s Steven Levy gets an exclusive walk-through the meeting rooms of Google, naturally, that’s an article worth reading. You … Continue reading
Posted in SEO Education
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Google Caffeine and SEO
Google has been touting “Caffeine” for some time. This new version of the search engine promises to be faster and more accurate. For a while, Google made a test version of Caffeine available, so that professionals could get some hands-on … Continue reading
Posted in SEO Education, SEO News
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Google Revolution: Personalized Search Results for Everyone
On December 4, Google announced that search results would be personalized for all Google users. What does this mean, and what is its impact on SEO? From Google’s blog: Previously, [Google] only offered Personalized Search for signed-in users, and only … Continue reading
Posted in Industry SEO, SEO News
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