Category Archives: Industry SEO

A graphical history of Google

Posted on March 15, 2011 by Deborah Lipp

Level 343 has posted a charming and fascinating history of Google updates (“the Google Dance”) in graphical form. Looking through it, I see why my life as an SEO is sometimes so crazy; the ground upon which we stand in … Continue reading →

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Off-site and On-site SEO

Posted on April 7, 2010 by Deborah Lipp

Clients sometimes wonder why they haven’t heard from their SEO provider except for routine reporting. Ironically, it can be good news. SEO works in two places; on-site and off-site. Ironically, the most brain-power and work goes into the on-site portion, … Continue reading →

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Google Revolution: Personalized Search Results for Everyone

Posted on December 6, 2009 by Deborah Lipp

On December 4, Google announced that search results would be personalized for all Google users. What does this mean, and what is its impact on SEO? From Google’s blog: Previously, [Google] only offered Personalized Search for signed-in users, and only … Continue reading →

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