The process begins after the paperwork has been taken care of. The first step is an in-depth keyword analysis, where we use our keyword tools to obtain search statistics from the search engines themselves along with the client’s best estimation of the best keywords. This data is analyzed to find relevant keywords that are already getting significant traffic. We take this list and put it into our tools and then let the data tell us in what direction to go – WE DO NOT GUESS. A list of our recommendations is returned the client for approval. This step takes about one week.

We then have our article writers research the keywords using the client’s website first and then expanding their research to other sources. We create articles and web content centered around each targeted keyword. This process takes about one week.

After the articles are completed, we send them to the client for approval and then integrate them into the website. This again takes about one week.

This is where we begin our linking campaign by contacting the social book marking sites, article syndication sites and others. This process will take about about a month to complete.

We must then allow about 30 – 45 days for the search engines to process the changes we have made, and let the rankings to come in. At this point, other than ongoing monitoring, client involvement in the optimization process is completed.

Early SEO involved a wide array of tricks to artificially inflate a page’s relevance to the search engines. Techniques were discovered that could be used to “fool” the search engines, for example, by hiding content that a human visitor to a Web site could not see, manipulating search results to attract visitors to just about any Web site no matter whether the content was relevant or not.

Search philosophy and methodology has evolved rapidly in recent years, and the top search engines maintain their enormous market share by providing their users with the best possible search results. Manipulating search engines in a manner that misrepresents site content is poor business practice at best, wasting the time of your potential prospects with inappropriate content. At worst, it can be grounds for banning a particular domain from a search engine. Collectively, this kind of manipulation is known as “black hat” SEO.

Black hat SEO techniques typically used by companies that do not expect to be around very long. They are trying to get quick top page rankings so that they can make a quick profit.

ClickResponse uses strictly ethical “WHITE HAT” SEO techniques. Our methods have NEVER resulted in a website being banned or de-indexed by the search engines because of shady SEO techniques. Our agreement also explicitly states that if for some unforeseen reason your site suffers in any way from the work we do, you will be issued an immediate refund.

There are two major areas of concern in any successful SEO campaign: the content on the site, and the links pointing back to the site. Our methods are designed to increase the amount of relevant content on your site, and increase the number of one-way links pointing to your site from other quality websites in your niche.

We start by optimizing web site content. Our writers will create unique 500-600 word articles around targeted key phrases, seamlessly integrating each one into your Web site. To see an example of how this works, please visit one of our clients at http://www.ameriflood.com/flood-insurance-articles.html. As you’ll see from this example, if we need to add a new page to your site to accommodate the articles, it’s indistinguishable from the existing site.

These article pages accomplish several things. Most importantly, they result in a page that provides topic-focused content relevant to specific keywords, which is exactly what search engines like to see. The articles are written both for search engines and for site visitors, and are also a marketing tool that position your company and your Web site as an expert resource.

We then syndicate the articles out to our extensive list of article directories like www.ezinearticles.com. Each submission includes a link back to the client’s website. We use a combination of article syndication, directory submissions as well as social bookmarking with is the process of submitting press releases on social bookmarking sites like digg.com and technorati.com to enhance the number of quality sites that link back to the client site.

ClickResponse works with our clients to develop the best list of keywords for your business. The first step is an in-depth keyword analysis, where we use our keyword tools to obtain search statistics from the search engines themselves along with the client’s best estimation of the best keywords. This data is analyzed to find relevant keywords that are already getting significant traffic, approximately how many times per month each keyword is searched, and other valuable data. We then generate a new list that contains only the most highly targeted keywords that will most often convert to sales.

It is very difficult to pinpoint how fast any SEO campaign will show significant results, and every campaign is different. Results are impacted by many factors including, but not limited too, the competitiveness of the industry/keyword market, the age of the site, the age of the competing sites, and how well entrenched competing sites are.

At ClickResponse, typical results for the first three to six months include front page or significantly improved page visibility for one-third to one-half of targeted keywords across the top four search engines (Google, Yahoo, MSN and Ask). Remember that ClickResponse’s strategy was designed to provide natural and sustainable traffic rankings improvement over time. Some key phrases might take longer than others to achieve front page ranking, however, even second and third page rankings strengthen the overall campaign in the long run – making it much more difficult for your competition to overcome your advantage.

Search engines use programs called “spiders” to visit and catalogue the vast number of Web sites available on the Internet. No search engine keeps real-time indexes of all available Web sites – there are simply too many. Instead, the spiders visit your site from time to time, and make note of any changes from the last time your site was indexed. Many factors affect how often your site is visited, including the age of the site, average traffic, links, and more. As part of the optimization service provided by ClickResponse, we will carefully examine your site for any barriers to thorough and frequent indexing by the main search engines.

Much of the on-page optimization we is done in the code behind the scenes. Unless your site is mostly comprised of Flash or images, extensive design changes usually are not needed.

In the initial optimization phase of the process, we will make changes and additions to your page titles, meta descriptions, and other items based on the list of keywords we generate with your help. Most of this happens behind the scenes and won’t be immediately apparent to a site visitor.

We will also suggest and implement enhancements that will help with SEO and with visitor conversion. These changes might include adding new content to your website or revising existing pages, new links, changes to your web site structure and other related items. We strive to keep any necessary changes in line with your current web site so that the new enhancements won’t disrupt your existing site.

In our experience, every industry we have worked with has been able to benefit from SEO. Every business needs customers, and more and more consumers are turning to the web to find products and services. One of the most cost-effective ways to connect with new prospects is search engine marketing.
Also, we will spend time getting to know you before we propose an SEO package for your business that is specifically tailored to your needs and goals.

There are two major factors that affect the return on any website marketing investment. The first is getting quality traffic to your site. The second factor is how well your website sells those visitors once they land on your pages. Our conversion tracking reports will help you pinpoint this.

We believe that SEO is the best investment in web marketing because search-based leads convert to sales far more often than any other kind of lead, since the prospect is already actively looking for what you sell. Most of our clients see a significant, measurable increase in targeted leads from their SEO campaigns, and we’re often told that the increase in sales pays for the campaign by the third or fourth month of service.

It really depends on the kind of CMS or system your website is contained in. We would need to be able to log in to your website management system to take a look. Some systems or site builders are very compatible with SEO, but others are not.

Submitting your URL to the major search engines is a great start, but SEO is much more than that. Once the search engines locate you, are they going to accurately index and reference your site?

Remember that there are probably thousands of web sites competing with you for the same web traffic every time someone submits a search query. The sites that consistently rank in the top 10 didn’t get there by accident – somebody carefully optimized each page to make it accessible to the search engine. The best keywords, the right content, and keeping on top of the ongoing changes in search engine algorithms are all crucial to getting – and staying – on the first page.

We believe that excessive submissions to multiple search engines actually do more harm than good. Since the vast majority of web search traffic originates with Google, Yahoo and MSN, we focus our attention there, and select additional search engines that are appropriate for each individual client.

Adding links is a key part of any SEO campaign, but to get quality results, you need quality links. At ClickResponse, we carefully screen all linking opportunities for our clients to ensure the best results.

Beware of “link farms” or sudden increases in identical links that can be a red flag to search engine spiders, leading to a penalty to your site’s search ranking. Your proposal will include a target number of links to be added over time, but it doesn’t happen overnight.

The exact level of service to be provided throughout your maintenance period will be explicitly detailed in your proposal. We offer a range of service levels based upon the anticipated resources required to provide the best possible results for your campaign. You will receive periodic reports that show how your site ranks for your keywords on the top three search engines, content updates, new articles, new keywords, and other services on a periodic basis, as listed in your proposal. If your needs change, you always have the option of increasing the service level by adding the Premium Link Package and/or the Aggressive Campaign options. Your Account Manager will be pleased to discuss these options with you.

The Monthly Report provides you with the same information our technicians use to optimize your campaign. It’s your key to identifying not only which keywords bring you the most traffic, but also which ones bring the prospects that turn into customers. Careful attention to the information contained within provides valuable insight to the behavior of your site visitors. Some of the key elements and terms found in this powerful report include:

• Keyword/Phrase: The keyword list is the keystone of the campaign, and contains all the terms that our research has determined best match your business. The keywords/phrases selected for the campaign are in bold, but other terms for which the site is already ranked are also listed.

• Visits: Indicates total number of unique users who arrived at the site by searching on the Keyword/Phrase and seeing your listing.

• Est. Volume (Mo.): An estimated figure of the global number of searches on each particular term for that month.

• Google/Yahoo/MSN Position: Your current positions on the listed search engines. The smaller the number is, the better. The goal is a #1 ranking.

• Pages/Visits: Average number of pages a user coming from the specific search query visited on your site. The higher this figure, the more qualified and interested the user.

• Average Time on Site: Indicates the average time spent on the site by a user coming from a certain search query. Here too, the higher the figure – the more qualified users coming from this query are (which makes it a high priority for us).

Search engine optimization is a process, not an event. The algorithms used by the major search engines are constantly being adjusted, and your competitors are continually revamping their own SEO campaigns to rank better than your web site.

At ClickResponse, you get ongoing monitoring of your ranking on your main keywords as well as new opportunities to find more traffic. We have built a proprietary Automated Alert System that notifies our technicians of changes to your rankings, allowing us to proactively respond to opportunities and challenges as they happen. The longer you work with ClickResponse, the better your results.

Each of our packages usually involves an initial setup fee and then a monthly payment schedule. A ClickResponse representative will propose specific pricing and payment options for your custom campaign. ClickResponse will be pleased to bill your credit card, if appropriate.

ClickResponse offers extremely competitive pricing for our custom SEO campaigns. Factors that impact your proposal include the complexity and status of your current website, competition for your best keywords, and more. We analyze several factors to determine the existing strengths of your website has in terms of SEO – things like having a domain name that is over a year old, existing links pointing to the site, and other factors that decrease the necessary investment.

The main other issue which impacts the price is the overall competitiveness of the keyword market that is being targeted. Some keyword markets are very competitive and some are not. By doing an initial analysis on the keyword market we can determine what it will take to get your website in a position to nudge one of your competitors off of the first page, and get you the ranking you need!

Like many other SEO companies, we charge a down payment and an ongoing campaign fee. The greatest part of the down payment is used to launch the SEO campaign and get the site its upward momentum, and includes costs we incur on your behalf to begin the campaign, such as purchasing links and content. The ongoing campaign fee is a month-to-month charge that covers the work we need to do each month to maintain your rankings.

It should be noted that our goal is for you to recover our fees through the increased traffic and leads that will be generated once your page reaches the higher ranking – and our current clients report that this is truly the case.

ClickResponse offers flexible proposals to meet your needs. Your proposal will be built around the amount of time we think will be necessary to achieve your goals. We fully expect to show you the value in our services each and every month, otherwise you will not continue to pay us. Measurable benchmarks will be included in your proposal so you can track your results over time.

When we prepare a proposal, we are diligent in presenting the most cost effective plan to achieve your goals. We are very up front about the fact that, in this industry, it is impossible to be 100% accurate in such estimates every single time. As such the “Aggressive Campaign” can be viewed as a “backup” plan if the results from your campaign are less than we expect.

You are free to employ the more aggressive approach from the very start of your campaign if you wish to accelerate your results. While most of our clients do not find it necessary to employ the more aggressive approach, some do. And all of our clients appreciate the fact that we have such a plan in place.

For some high search volume terms, it is necessary to obtain a greater number of higher quality links in order to be competitive on the search engines. Think of this example: If you had a ‘sports related’ site, one way to move up the rankings would be to have an incoming link from a site like espn.com. Such a link would automatically increase your search authority. Unfortunately, sites like this KNOW the value of their links, and as such, they charge larger monthly fees for those links. Every industry has its equivalents to ‘espn.com’, and the premium link package involves identifying such links and paying for them each month.

Our process has been tested and honed over the past eight years and is very predictable and solid. No other company uses the proprietary methods that we use, resulting in our exceptional success rate in achieving first page rankings. Our case studies, testimonials and client references will attest to this. In addition we have proprietary systems that help us continuously identify new keyword opportunities to implement in to your campaign.

Any SEO company worth working with should rank well. When we launched our site we had a very specific niche in mind and we selected keywords that were specifically targeted to that market, rather than going after extremely competitive keywords like “search engine optimization” or “seo.”
The right search terms deliver far better ROI as the more focused niche terms, and we rank very well on the specific search terms we’ve targeted. In fact, you probably arrived at this site from having found us on the first page of a major search engine for one of these terms, because our entire marketing plan revolves around our SEO strategy. We will be happy to share our own ranking reports with you.

Before we begin your SEO campaign, we will run a baseline report showing where your site is ranking for the keywords we are targeting. After completing the initial optimization, you will begin to receive monthly reports that clearly show your rankings for each keyword across the top search engines. We continue to send a report each month to keep you informed of where you are. You can easily verify the data on the reports by going to each search engine and typing in the keyword to see where your rankings are by hand.

We understand that trust is a big factor when choosing a SEO provider. We have been in the search optimization business for over eight years and have an extensive collection of case studies, testimonials and list of clients to prove we can do what we say we can do.
We are listed with the BBB and have been reviewed by other third party auditing companies.

Yes. Many of our clients would be happy to share with you their experience with us either by phone or email. Simply let us know if this is of interest to you and we will make the necessary arrangements.

It all boils down to keywords, and all keywords are the same. It’s a matter of analyzing the competitiveness of the keyword and the client website and determining what it will take to get high rankings for the keyword in question. Our system works well for every major industry ranging from low competition keywords to very competitive keywords.

Yes. We offer a commission-based reseller agreement to qualified representatives. Give us a call to find out more.

Yes. ClickResponse is rapidly growing and we are always on the lookout for new talent. We currently have openings for SEO Account Managers, Web Developers and Java Programmers, and Search Engine Marketing Sales Professionals. All positions are located at our corporate headquarters in Englewood Cliffs, NJ. To find out more, send your resume to info[AT]mizpink.info