Jaw Dropping SEO Facts
Ran across some stats today that should make any small business owner start salivating…
72% of senior marketing execs plan to increase online advertising spending in 2006
61% of marketers consider internet marketing more effective for ROI
68% of advertisers using internet marketing report confidence in their return on investment.
89% of new vehicle buyers use a search engine to find a car to buy
sources: B2B Magazine, Advertising.com
74% of U.S. consumers regularly conduct searches for services in their local area
Source: Kelsey Group & BizRate.com
The top 7 ways websites are found
Banner Ads – 1%
Targeted Email – 1.2%
TV – 1.4%
Magazines – 4.4%
Word of mouth – 20%
Random surfing – 20%
Search Engines – 46%
Source: Target Market magazine
Customer acquisition cost
Search engine optimization = $7-$10
Yellow Pages = $15-$25
Email = $40-$80
Direct Mail = $60-$80
Source: Piper Jaffray
Search based leads convert 40%-50% more often compared to leads generated by “any” other method.
Source: Jupiter Media
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