SEO Blog By Click Response

Ran across some stats today that should make any small business owner start salivating…

72% of senior marketing execs plan to increase online advertising spending in 2006

61% of marketers consider internet marketing more effective for ROI

68% of advertisers using internet marketing report confidence in their return on investment.

89% of new vehicle buyers use a search engine to find a car to buy

sources: B2B Magazine, Advertising.com
 

74% of U.S. consumers regularly conduct searches for services in their local area

Source: Kelsey Group & BizRate.com
The top 7 ways websites are found
 Banner Ads – 1%
Targeted Email – 1.2%
TV – 1.4%
Magazines – 4.4%
Word of mouth – 20%
Random surfing – 20%
Search Engines – 46%
 

Source: Target Market magazine
Customer acquisition cost
 Search engine optimization = $7-$10
Yellow Pages = $15-$25
Email = $40-$80
Direct Mail = $60-$80
 

Source: Piper Jaffray
Search based leads convert 40%-50% more often compared to leads generated by “any” other method.
 Source: Jupiter Media
Organic SEO is the only way to fly and if you want Guaranteed 1st Page Rankings visit www.clickresponse.net

Organic SEO is the only way to fly and if you want visit 

Folks I am a little miffed this evening. I saw an advertisement from a competing SEO firm today that looked a whole lot like one of our advertisements. It stated that they guaranteed 1st page ranking. It caught my eye immediately so I went to their site and what I saw really rubbed me the wrong way.

First of all they are promising ranking in as little as 7 days and for only $40 a month. It’s obvious that they are using PPC to accomplish this. What got me was that they conveniently do not mention in plain obvious language that this is what they are doing. An unsuspecting consumer might assume that they are getting guaranteed 1st page organic rankings (the ones that appear in the middle of the page and not the little boxes over on the right.

 In fact the consumer will be responsible for the click through fees in addition to the $40 a month fee. Nothing beats 1st page organic rankings and they are worth paying more than $40 a month for since they end up paying for themselves in the quality traffic they bring in.

A recent study from Outsell.com found that a whopping 15% of all PPC clicks are fraudulent. Holy crap that’s alot! In addition a similar study found that on average 66% more traffic went to organic listings than paid ads.

So consumer beware…make sure and ask your prospective SEO company if they are using PPC disguised as SEO. After all getting a 1st page ranking on Google with PPC is super easy but it won’t be cheap for long.

Discover an ROI based search engine optimization service that guarantees results