72% of senior marketing execs plan to increase online advertising spending in 2006

61% of marketers consider internet marketing more effective for ROI

68% of advertisers using internet marketing report confidence in their return on investment.

89% of new vehicle buyers use a search engine to find a car to buy

sources: B2B Magazine, Advertising.com
 

74% of U.S. consumers regularly conduct searches for services in their local area

Source: Kelsey Group & BizRate.com
The top 7 ways websites are found
 Banner Ads – 1%
Targeted Email – 1.2%
TV – 1.4%
Magazines – 4.4%
Word of mouth – 20%
Random surfing – 20%
Search Engines – 46%
 

Source: Target Market magazine
Customer acquisition cost
 Search engine optimization = $7-$10
Yellow Pages = $15-$25
Email = $40-$80
Direct Mail = $60-$80
 

Source: Piper Jaffray
Search based leads convert 40%-50% more often compared to leads generated by “any” other method.
 Source: Jupiter Media
Organic SEO is the only way to fly and if you want Guaranteed 1st Page Rankings visit www.clickresponse.net

Organic SEO is the only way to fly and if you want visit 

 Cyrus purchased our Local 10 package and we are just a few weeks away from obtaining the 1st page rankings he will need to secure more targeted leads for his website in this competitive market.

Her website at www.consultantsgalore.com provides an easy to use platform by which people can find consultants from pretty much every industry and in which consultants can promote their business for an affordable fee.

To begin with we are targeting first page rankings for keywords such as Las Vegas Wedding Coordinator as well as Los Angeles Wedding Venue and other similar keyword markets.

 This keyword suggestion tool gives you the usual overture data but also provides estimated Google, Yahoo and MSN traffic numbers as well. It’s a well known fact that using just Overture’s keyword suggestion tool does not really give one an accurate estimation of traffic across the top search engines.

Granted this tool only provides estimates for Google, MSN and Yahoo traffic it’s nice to have that information at your fingertips. Aaron Wall’s keyword suggestion tool also provides links the search volumes to related global search results, provides price estimates for PPC campaigns, links to Google trends, Google suggest, Google synonyms, Yahoo! Suggest, Nichebot and wordtracker research results and much more.

I have been using Keywords Analyzer up until now but my research as of late finds me using Aaron’s tool with increasing frequency. I am probably going to integrate this tool into my SEO ROI calculation tool as opposed to the Overture suggestion tool it’s currently using as it provides much more robust data to do keyword ROI analysis with.

Thanks Aaron for such a great tool. The tool can be found at http://tools.seobook.com/general/keyword/

First of all they are promising ranking in as little as 7 days and for only $40 a month. It’s obvious that they are using PPC to accomplish this. What got me was that they conveniently do not mention in plain obvious language that this is what they are doing. An unsuspecting consumer might assume that they are getting guaranteed 1st page organic rankings (the ones that appear in the middle of the page and not the little boxes over on the right.

 In fact the consumer will be responsible for the click through fees in addition to the $40 a month fee. Nothing beats 1st page organic rankings and they are worth paying more than $40 a month for since they end up paying for themselves in the quality traffic they bring in.

A recent study from Outsell.com found that a whopping 15% of all PPC clicks are fraudulent. Holy crap that’s alot! In addition a similar study found that on average 66% more traffic went to organic listings than paid ads.

So consumer beware…make sure and ask your prospective SEO company if they are using PPC disguised as SEO. After all getting a 1st page ranking on Google with PPC is super easy but it won’t be cheap for long.

Discover an ROI based search engine optimization service that guarantees results

 The first extreme is the “pay us $30 and we will submit your site to 5 million search engines”. Unfortunately to some this might sound like a good deal since it’s so cheap. The problem is that only the top few search engines are creating most of the search engine traffic so the other few million or so they submit to are actually frivolous at best and at worst may be flagged as being in a “bad linking neighborhood”. The takeaway here is that this route is a total waste of time.

The second extreme is the big SEO agency model. Here a small business may get results but they will end up paying through the nose for it. They will most often pay more than they will be able to make back from the new leads generated. The worst part about this situation is that for all that money the agency will not guarantee anything so alot of times it’s a bit of a risky proposition for a small business working with a limited budget.

 What Click Response did was situate themselves right in the middle of those two extremes with a model that is both affordable and guarantees bona fide results in the way of 1st page rankings across the top search engines that matter. The focus is on ROI and catering to the small business owner specifically.

The marketing equation should always be something along the lines of $2 in and at least $3 in return for it to make sense. In the SEO world the only result that matters is a first page listing in a major search engine for your most relevant key phrases. Click Response clients typically see a 30-40% increase in qualified leads and new sales usually pay for the campaign cost by the 3rd or 4th month in and from there on out with 1st page rankings maintained the rest is gravy.

Check out our guaranteed search engine optimization packages