Never in the history of advertising has there been a more effective way of reaching consumers.
Laser-target your market. Accelerate your business by making sure you’re found by customers the moment they go looking for what you have to sell. In advertising, you push a message out to a demographic and hope for the best. With SEO you are simply making yourself visible to already-interested buyers; buyers who want to see your message. Search-based leads convert to sales almost twice as often as any other kind of lead.
The rise of search is putting newspapers out of business. Print media readership rates are declining, T.V. viewership is declining. When was the last time you bought anything after hearing a radio ad, looking in the Yellow Pages or seeing a T.V. commercial?
Being There When They Go Looking
Search engines create half of all internet traffic. People looking for products and services use search
84.8% of the time, according to a study conducted by Georgia Tech. An ActivMedia research study ranked search engine optimization the #1 method to promote a website.
Target Market Magazine reveals:
Top 7 Ways Websites Are Found…
Banner Ads – 1%
Targeted Email – 1.2%
TV – 1.4%
Magazines – 4.4%
Word of mouth – 20%
Random Surfing – 20%
Search Engines – 46%
Beginning To See The Power Of SEO? It Gets Even Better!
Fact 1. Piper Jaffray estimates the average customer acquisition cost for search engine optimization as $7-$10, compared to $15-$25 for Yellow Pages, $40-$80 for e-mail and $60-$80 for direct mail.
Search engine marketing cuts your customer acquisition costs in half.
Fact 2. Jupiter Media reports that leads generated by a search engine search convert to sales 40-50% more often than leads generated by other methods.
Your Site Needs Page 1 or 2
Being ranked on page 23 or even page 5 isn’t going to cut it. 87% of all traffic goes to the websites listed within the top 20 results returned for a search. That means page 1 or page 2 on either Google, Bing, or Yahoo.
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