Web 2.0 for SEO

Web 2.0 refers to Internet activities, applications, or sites that are interactive, shared, or collaborative. If you think about your own ‘net use over the course of the past five years, you’ll realize that most of it is Web 2.0. The Internet of the 1990s was far more static. Consider: If you had a historical hobby in 1997, you might have put up a website dedicated to the Battle of Gettysburg or the sinking of the Lusitania. Today you are far more likely to edit Wikipedia entries, or put up your own Wiki, or create a blog. All of these invite interaction, discussion, and comment: You’ve moved from Web 1.0 to Web 2.0.

For SEO, Web 2.0 offers an array of additional ways to boost the authority and SERP presence of your site. Web 2.0 is, in fact, essential to modern SEO.

Social Media

What it is:

Wikis, blogs, videos, writing communities…social media is interaction and collaboration on media via the Internet. Blogs, YouTube, Squidoo, Hubpages, Wikis, and a wide variety of other sites can talk about your business, link to your business, and connect users to content and to you. Interacting on social media sites will tend to boost the value of your content there, so we maintain an ongoing presence on several such sites.

What we do:

• Create the social media content
• Link to it
• Bookmark it (see below)
• Interact about it.

Social Bookmarking

What it is:

Social bookmarking sites such as Delicious, Reddit, Stumbleupon, and Digg allow you to bookmark and tag an entire site or an individual page anywhere on the web, and share it with your friends, or publicly. Bookmarks function as links back to a site, and so have SEO value. They can also increase traffic, because shared bookmarks can become increasingly popular. Bookmarking sites are interactive. For example: You can sign up for Stumbleupon via your Facebook account. You share all your bookmarks with your Facebook “friends.” They note your interest in a certain topic, look at your bookmarked sites tagged with that topic, visit those sites, and bookmark them as well.

What we do:

• Create social bookmarking accounts
• Bookmark your site, your Web 2.0 sites, and other sites in your link “cloud.”
• Interact across bookmarking networks and encourage additional bookmarking.

Social Networking

What it is:

Web 2.0 sites designed primarily for people to find, connect with, and interact with other people. Social networking sites like Twitter, Facebook, and LinkedIn are not geared around media, bookmarks, or anything other than creating networks of like-minded people, primarily friends, colleagues, schoolmates, and so on.

What we do:

• Create custom Facebook pages where you can promote interaction with your business
• Create custom Twitter pages to give a “face” to your tweets
• Help you link your main site to your social networking efforts.